Structuring products around customers needs is key before engaging in any growth journey. We support our clients in designing customer-centric products, optimizing their offering by segments/by channels and communicating strategically around value. The aim being to align customers’ behavior & needs to the client’s products & value proposition, which has the potential to increase market penetration, maximize retention and boost cross-sell & up-sell.

Pricing is the capability to master the value of products and services for customers and communicate it with clarity and confidence. We help our clients monetize their products’ value, optimize their price positioning (per category, segment, geography) and differentiate their monetization model from the market. The objective is to enable the client to build Pricing Power over time, which is the ability to charge for the value delivered while retaining and expanding the customer base.

Promotion is a lever that should be used strategically to achieve a specific objective for product & brand development. Promoting intensively as a reaction to a competitor without deep analysis can significantly destroy
long-term brand image and products' perceived value. We support our clients develop their promotion strategy differentiated by product/
segment/geography (among others), enabling them to apply a systematic ROI-driven approach to promotions.

An omnichannel marketing strategy is becoming a must-have. Brands need to create a pertinent, consistent and centralized messaging, building-up a strong engagement with customers throughout their buying journey. We support our clients in analyzing their channels' specifics (e.g., customers’ purchase behavior, preferences) and optimizing their marketing strategy for better conversion and enhanced customer experience. In parallel, we identify new distribution channels to drive sales productivity and target potential new segments.

When sales teams have strong capabilities (e.g., sales development, negotiation, sales planning) and an effective organization across categories/segments/geographies, they are able to identify the most promising deals, handle the sales funnel in an efficient way and prevent revenue leakage. We focus on assessing the current sales practices of our clients and identify levers to upgrade their capabilities and organization in alignment with their strategic vision.